Internet usage in mobile devices become predominant in the recent times. Without a mobile website, companies fail to retain their customers whereas the competitors would have that.
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| Figure 1: Graphical representation of Mobile internet users' increase |
The easiness of the mobile browsing appalls the customers like anything. following are the screen shots of desktop and mobile versions of a website
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| Figure 2: Desktop version of Windsorstar.com |
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| Figure 3: Mobile version of Windsorstar.com |
Mobile user Behavior
In order to create a better user friendly app, the app creator should spend some time in analyzing the users behavior. The following are the three main factors, the mobile users look for.
- Repetition
- Boredom
- Urgency
- Attraction.
A mobile application can be an opportunity to improve interaction wit the customers, to create brand awareness and revenue too.
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| Figure 4: Mobile App usage vs Mobile web usage |
The following scenarios play a vital role in what type of app we need to proceed with.
If you require graphics and processing power
- Require the use of the device’s camera?
- Need to use the device’s microphone?
- Require access to the device’s address book?
- Require access to the device’s media library?
- Would be using the market for payment?
- Require use of push notifications?
- Need to run as a background service?
- Want to design a game?
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| Figure 5: Average number of apps installed per platform |
The above pie chart clearly shows the usage of mobile apps in every mobile devices and its importance.
The flurry analytic show the worldwide usage tracking or monitoring of the apps developed.
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| Figure 6 : Flurry analytics |
Benefits of Mobile applications:
Offline usage content
Rich user interface
Ease of discovery
Push notifications
Increased customer feedback
Apart from all these, the app store provides a greater support in advertising and marketing our application to make it reachable to all the customers. Find the screen shots of app stores of iOS and Android below.
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| Figure 7: iOS App store |
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| Figure 8: Android Play store |
Summary of this post
When creating a mobile strategy, it’s important that we must spend some time to find out which model fits best for their business domain. Starting down the wrong path can be costly, and be detrimental. We have seen the importance and necessity of a mobile web presence, and that app development should not be taken lightly nor rushed into because it is trendy. Creating a mobile web app can be the better solution if it fits our business domain. The ease of updates and use of existing resources are very compelling reasons to build a mobile web app. When we are creating a truly great app that provides user value, there are no shortcuts to build once and run everywhere. At this point, we should have a really good idea of what a mobile application is, and what platforms we will look into developing for.
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